Written by; Joanna Kalina, AIFD, CFD, IMF
Have you ever been browsing Pinterest or the internet looking at floral designs and you find yourself wishing that all those amazing floral designs that you are watching disappear could be something that came from your shop or studio and that they could be something that your customer is able to purchase on your very own website? It’s one thing to think, “I want to photograph the gorgeous work that our Floral Shop designs each day and put it on our website, but you’re left thinking in despair with a litany of questions such as, “HOW do I accomplish this? I don’t have the money to hire a professional Photographer to photograph my shop’s work or to market them on my website, and I don’t know the first thing about studio photography, and furthermore I’m sure the tools to accomplish this must cost a fortune.” Can anyone identify with this?
Want to know a secret? I used to be the exact same way, and I’m here to tell you that there’s hope for you and your Shop. Keep reading, and I’ll give you some wonderful news that can help you quit asking the questions of ‘how’ and ‘who’ because the answer to both of those questions is….drumroll……YOU!
If you’re new to the photography thing, or you’ve been successfully promoting your shop all with your own photos for years or somewhere in the middle or thinking about getting started, there’s something wonderful for each to take away. As I was researching tips and tricks to share with you, I realized how many awesome resources are actually out there at our fingertips….so instead of feeding you regurgitated information, I’m going to fine-tune this and hopefully simplify it for you and leave you with some resources and websites instead.
Two is the magic number today with some in-depth tips and suggestions!
a. Back drop: a white or soft gray canvas or paper roll laid over a table, or big tri-fold foam core boards will work great. You will need to decide what kind of space you have available and furnish accordingly. Whatever background you choose, make sure that it’s uncluttered and going to really show your product or arrangement off and not detract from it.
b. Camera: Your smart phone will work great. However, if you have a point-and-shoot or even a DSLR camera, more power to you. Whatever camera you choose to use, learn to use it. Read the instructions, or search google asking, “what settings do I use for low light?” Most point-and-shoot cameras or smart phones will probably be easiest to use on the automatic settings, and you should be able to get great photos.
c. Editing: There are all kinds of editing programs out there, some are free and a lot of them cost. You will need to do some research to find what works best for you. If you’re using your smart phone, you can just use the built-in program that comes with your phone to adjust color, contrast, etc. There are all kinds of apps for your phone that you can download that will give you basic editing tools to make your photos really pop and look more like what you were seeing through the lens. https://www.befunky.com/create/photo-editor/ https://spark.adobe.com/make/photo-editor/ https://www.fotor.com/ https://pixlr.com/
d. Storage: As you photograph, learn to organize, and make folders to easily access your photos for later dates such as, sympathy designs, plants, gifts, birthday arrangements, etc.
Two: Upload your photos.
a. Social Media: upload your beautiful new photos onto your social media avenues of choice to show your audience what you do on a daily basis. Your work is beautiful. You are a creative designer, and your work NEEDs to be shared! Facebook and Instagram for instance work in conjunction with each other and it’s pretty easy once you have your photos to schedule for a month in advance or more, especially if you use your quiet times to plan for your different seasons and holidays. Trust me, it’s so worth it and IT WORKS and IT’S FREE!
b. Website: Now that you have all these gorgeous photos stockpiled in your archives. Whip them out and add them to your website with a simple description and price and you’re ready to sell your very own designs!
If you don’t have a website, here are a few Flower Shop website carriers that are wonderful, please check them out. FloraNext https://floranext.com/, Flower Shop Network https://www.flowershopnetwork.com/ , and or Bloom Nation https://www.bloomnation.com/
c. Design and Recipe Books:
You have your own beautifully designed pieces, so why not go a couple of steps further and make your own design books.
1. Word, Power Point or Publisher are great programs to start designing your own book.
2. Add a photo or two to really show off your arrangement or product.
3. Attach to page with a short descriptive and catchy caption and then add your price.
4. Design your coordinating page with recipe breakdown.
5. Add your gorgeous pieces to your website and you’re ready to go!
Here are a few websites with some more tips and tricks if you didn’t find what you were looking for in this blog!
Happy Photographing and Designing! Please let the Iowa Florists’ Association know what you come up with and don’t hesitate to share your beautiful new photos and design books with your clients, peers, friends, and family!